想要創業嗎? 4個必須了解與執行的大方向



創業失敗的學費超貴的，要付出的代價真的不是能用言語清楚的表達

 創業到底難不難? 如果要我簡單的來回答的話, 答案是不難！真的，每個人都可以創業呀．只要有個好的idea再加上一點資金，真的就go啦! 那那那那...為什麼很多人遇過創業失敗? 回答這個更簡單, 因為這一些創業家都只擁有激情與過度的自信．這真的是不夠的．

 我看過一篇有關馬雲的文章．文章裡面當然有提到馬雲的風光歷史．但是有幾點那位作者所列出來的我覺得還蠻重要的：

 第一，創業者一定要有足夠的自信，在電視上看到馬雲的樣子大家應該就能感覺到馬雲身上的自信，讓別人不由自主的就相信他，這才是真正的創業者。

 第二，創業者需要激情，但是不需要頭腦發熱的創業者，所以一定要理性，創業本身就是一個失敗率很高的事情，就算準備周全，創業的成功率也只有5%，所以千萬不要頭腦發熱，想一出是一出，這樣很容易半路夭折的。創業需要的是理性，懂得什麼時候進，什麼時候退，這個非常重要！
第三，創業者很多都是半途而廢，雖然說堅持是老生常談的話題，但是這個的確是創業者不可缺少的，馬雲創業也失敗過，也經歷過常人難以想像的困難，但是馬雲還是一直堅持下去。

所以如果你要開始創業的話，最重要的還是必須要理性分析自己到底適不適合創業！

那創業到底要怎麼開始，要怎麼做才能夠減低風險呢？

我之前有一個機會在台灣的某科技大學做了一個經驗分享的討論會．在我的簡報內容有幾個部分，我認為可以幫助各位創業家來回答這一些問題．

1. 有創業想法的第一天就應該說清楚的事情
創業真的來自激情！但是絕對不要有激情沒規劃！創業絕對要以經營為目標．當然賺錢發大財也非常的重要．所以規劃變得非常之重要．這幾年來，我遇過，見過，審過許多創業計畫跟創業家．真的都是激情１００分．規劃＜５０分．當然有idea很好，有idea來解決世上的問題．讚爆！但是然後呢? 就衝動的來創業去?!?! 這樣好嗎? 當然是絕對不要! 你一定會問為什麼? 進入市場就是要快呀 ! 因為沒有評估規劃, 你的新創也會結束的很快．

以這張剪報圖來說，很多創業家在解決方案想出來之後就很魯莽的開公司．市場的分析，法令的限制，銷售規劃，以及推廣的方式幾乎都沒有．道理很簡單，用一個簡單的比喻來說，就會清楚很多了．你發明了一個東西，很屌，超級厲害的．絕對會幫助整個社會．那這個產品現在只有你知道，你要怎麼讓其他人知道？如果有人要買，你要賣多少錢？那是否只有台灣需要？還是美國比較需要？那賣這個產品有法令的限制嗎？

如果你能回答以上的問題，恭喜你．你可以準備來去創業了！

2. 創業前的準備工作

ｏｋ，功課做好了．該分析的都做好了．那下一步就是準備來開公司了．這個部分不難．花一點時間，應該就會很順．

3. 創業時的人脈建立
有甚麼辦法可以讓公司能夠比較快速的達到預定目標呢？除了產品本身要好之外，好的人脈絕對能夠幫助到公司的營運面以及銷售面．以上面的簡報圖來說，有三種人脈是絕對需要建立的：商務人來協助你找到理想的客戶，最終能夠讓你快速的進入市場．技術人能夠幫助你開發產品，解決開發中的所遇到的困難．另外最重要的就是輔導人來教你怎麼去做正確的事情．

4. 創業中的經營與管理
Richard Branson 有說過一句話，＂如果你可以把一家公司經營的很好，你就可以把任何公司也經營的很好＂所以經營是多麼的重要．經營也是一門非常深奧的課程．它是需要靠經驗累積來萃取出來的知識．雖然有很多所謂的工具可以協助你來管理一間公司．但是工具只是個工具．是毫無生命的．是毫無人性的．以工具來管理公司的下場就是絕對的失敗．原因是員工與夥伴絕對會反彈，然後選擇離開．

所以，創業到底難不難？ 如果你真的都準備好了，那還害怕難嗎？
當然，如果你也在創業中，也遇到了一些疑難雜症需要解決，我們當然也是非常的歡迎你隨時跟我們聯絡．

About Konijn Design Studio:
KDS is a consulting firm that specializes in software development, business and marketing strategies, digital marketing and SEO. We have helped clients globally in a wide range of industries from business services, consulting services, IoT service, software and hi-tech, to traditional manufacturing companies.

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