針對小型企業6大最有價值的Google Analytics目標

Google Analytics settings goals

不管是用哪一種分析工具, 一個非常重要的概念必須要記住:
"如果沒有目標，分析就毫無價值"
要如何來定義業務相關的目標來幫助您改善行銷的方式以及銷售策略，幾個最基本跟業務相關的訊息是可以作為考慮的範圍。例如：
  • 信息
  • 試用註冊
  • 帳戶創作
  • 通訊註冊
  • 白皮書下載
  • 電子書下載
我想，很多人都應該知道Google Analytics。Google Analytics是一款功能強大的資料分析工具，可協助您將的數位行銷的結果提升到新的水平。但是，您必須要將Google Analytics的目標納入其中才能發揮作用。

 在Google Analytics中，有4種跟踪目標的方法：
  • 網址
  • 時間
  • 頁/訪問
  • 活動

目標類型

在您的網站上安裝Google Analytics後，您就可以創建各種目標。但是，您創建的所有目標都屬於以下四種類別之一：

  1. 查看您網站的特定頁面時，會達到目的地目標。
  2. 持續時間目標顯示訪問者是否會在您的網站上停留一段時間。對於許多小型企業而言，這種目標並不是那麼重要，目標的方法在某些方面缺乏。不過，有些企業會覺得這種類型很有用。
  3. 活動目標會跟踪訪問者在整個網站中執行特定操作的時間。與目標目標一樣，此目標類型對大多數小型企業也非常有用。
  4. 每個會話的頁面/屏幕目標顯示您的網站在離開前訪問了多少頁面。您可以將目標屏幕視圖數設置為轉化。

六大最有價值目標


沒有具體的順序，以下是6大最有價值的與熱門的目標定義個可以增強您的Google Analytics目標的數據：

  1. 頁面瀏覽量: 訪問者是否參與了您的網站，或者他們沒有發現您的內容有趣？為網頁瀏覽量設置一個目標，並查看訪問您網站不同部分的訪問者是否有不同的行為。數據可以揭示對更具吸引力的內容的需求，甚至可能是登陸頁面檢修。
  2. 帳戶創建: 訪問者是否需要在您的網站上創建帳戶才能下訂單或請求服務？如果是這樣，那麼您將需要盡可能多的關於誰完成此過程的數據。創建一個目標渠道，其中包含您帳戶創建過程的每個頁面。 （在設置目標目標時，您會看到在何處執行此操作。）如果人們在完成之前就已經退出流程，您將在數據中看到它並知道需要修復的內容。
  3. 訂單確認: 您應該在完成購買或在您的網站上下訂單時向訪問者顯示確認或“謝謝”頁面。創建目標以跟踪這些交易，以了解您的網站如何直接影響您的底線。
  4. 報價和信息請求: 您的網站可能會敦促人們要求免費報價或信息包。您可以通過創建目標渠道和跟踪表單提交來衡量此號召性用語的有效性。如果您的企業提供有關各種服務的報價和信息，您可以看到哪些服務最吸引人。
  5. 購物車漏斗分析: 是否願意買家因購物車流程過度而煩惱？或者當您被要求提供特定信息時，您可能會失去客戶？為您的購物車頁面創建目標渠道，以確保您在結帳時不會失去客戶。
  6. 點擊通話或電子郵件: 如果您的網站鼓勵潛在客戶致電或發送電子郵件，請確保您使用活動目標進行跟踪。這樣，只要潛在客戶點擊其移動設備上的電話或點擊向您發送電子郵件，您就會在Google Analytics報告中看到這些操作。
夠簡單，對吧？
如果您已經在使用Google Analytics但是並沒有建立任何目標分析因為還是覺得有一點複雜或者是不知道該從何開始，跟我們連絡吧 ! 讓我們來協助您 ! www.KonijnDesignStudio.com

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